Tuesday, 4 December 2012

Defend the view that technology has been either good or bad for the TV industry

The idea that technology has both contributed to positive and negative impacts on the TV industry has been in debate for years. The points I have addressed have made a valuable point on the hypothesis on both sides.
 
The fragmentation that has recently occurred in the audience of television suggests the diversity that technology has had. It is suggested that new technology has actually damaged audiences from before having a family unity all watching the same channel into a separation and becoming more individual. Products such as iPhones, iPads, laptops, 4od and the I Player have all contributed to the point I have made. However at the same time it is suggested that convergence is coming back into the concept of the TV industry. Media platforms will ideas together instead of keeping them separated and individualistic. For example perhaps just one source of media being the iPad. In which this suggests that the idea of this is bad in dividing families.
 
Production value has also significantly changed throughout recent years with the improvement of technology. It was thought to only see big industries such as Hollywood to use special effects such as CGI. However it is now common for these effects and programs to be used on the small screen as well. Homeland is an example where this can be seen. This contributes to the debate of technology having a positive impact on the TV industry.
 
Multi-channel viewing is another point to consider when addressing this hypothesis. It is suggested that TV has been forced to respond to the fragmented 'internet generation.' They came up with channels that suited this targeted audience very clearly with products such as; BBC HD, Channel 4od, E4, ITV Player and More 4. Through this you can now watch a variety of shows whenever you like including shows from other countries suggesting the new technology has made a positive worldwide impact.

In conclusion, fragmentation has suggested that the increase in new technology has affected the media industry in a negative aspect. However other significant factors such as the multi-channel viewing gives off the impression that the new technology has made a significant positive importance for the industry.
 

2 comments:

  1. Some simple spelling/grammar mistakes here that would be eliminated if you proofread your work before publishing it.

    Give detailed examples from the case-studies - you say Homeland is an example, but give evidence - what about its use of expensive stars?(an increase in production value because of increased competition from other platforms)

    This is a tricky subject, perhaps not your best work. (C-)

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  2. I did proof read it and copied it into word to correct any mistakes. How weird

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