Media Homework For 27/03/12

1.How the event has been represented in different media texts – print, TV, radio. 2.Whose ideas and values are expressed in the representations of the event –  which institutions which group of people, which media company. 3.How might different audiences respond to the representations of the event? 4.What is the preferred reading of the event? 5.How age, gender, and ethnicity are represented? 


In Newspapers such as "the sun". Events such as the Coalition have been represented as slightly bias. On the political scale, the sun newspaper is on the right and so would be supporting the Conservative party (part of the coalition) more than other party's. The newspaper itself uses quick, bold and sometimes misleading statements to lure the reader in. For example; " Coalition cuts see '5000 front line cops axed.' " In this case the Sun has used the statement and it is suggested to be negative towards the story. However on News Channels such as the 'BBC,' quoted; "Cameron's government" suggests that it is leaning to the right of the political scale supporting the conservatives even though it is a 'coalition.' 
The upper class society would interpret The Sun’s representations of the coalition as inaccurate and misleading. However they would read The Independent with confidence as it suits their class. The lower class society would interpret The Sun as easy to read and full of main headlines and sport. The Sun’s statements are quite bold and misleading, for example; “TERRORISTS are using online war games like Call of Duty to plot attacks, The Sun can reveal.” Notice the word “TERRORISTS” has been enlarged to stand out within the text and is a word used to catch any readers attention.

The reader would immediately see the bold statement and take in the ‘fact.’ 

The preferred reader of the event (The Coalition) would be a middle-upper to upper class person as the news is factual and the coalition's policies focus on that target audience and so they would take more interest.

In middle upper to upper class newspapers such as the guardian. Represents ages with statistics and generalises them. You can see this with young people where a crime is committed and immediately all young people are to blame or “youth.” In lower class newspapers, such as the daily star, women are represented poorly and the newspapers are criticised as sexist.

 

Explore representations of issues in 'Breaking Bad'

Breaking Bad explores modern day life with the 'hard working man' and the 'wasted youth.' It shows a teacher who needs two jobs to provide money for his family. He has a hard time but recently finds his hidden talent. The show then explores the other side, the wasted youth. Where he makes crystal meth and smokes pot all day. Dealing with little issues and making lots of money.

The audience see these issues as humourous as well as serious. They see "Walter" and "Jesse Pinkman" as a funny team. They have different backgrounds, different routines and different family. However they are brought together by a common interest and the audience see these issues as a humour type of situation. Stereo-types of 'Breaking Bad' show the druggy as baggy clothed, dirty and foul mouthed. These represents to the audience what his character is like immediately so they have an incling. The fact that he talks with a lower class gangster tone even though he's wide, suggests inside humour to the audience as well. Walter has the teacher stereo-type; 50s moustache, wooly jumpers over shirts, aged 40 and bad humour. This helps to set the seen as he is the protagonist and so they would need to know immediately his character. The connotation of this suggests Walter finds his life and current situation boring. As well as finding out his bad news of lung cancer, he seeks to find an adventurous route to bring some final joy to his remaining years.

Elle

The magazine "Elle" jumps out to the reader inciting them to find out more. The font, texture and presentation used all help to do this.

The masthead is highlighted in red and in a big bold letters. This then makes the reader know the creator of the magazine and the company. The anchor text shows the reader a fact of the money earned by Emma Watson showing a subliminal message of the reader asking themselves "how she's done it at 19?" The text then follows with an open question increasing the reader's want to find out more. On the opposite side, 'new' in "the new trends" has be enhanced to stand out. This can relate to Watson suggesting she's unique different and stands out from the rest. The targeted audience is focused on women aged 16-28. Working class; (middle) and white. Emma has been airbrushed to reflect a better image to the audience. Her body position is expressive and suggests individuality. This catches the eyes of the audience making sure it’s the first thing they see of the magazine. The connotations of Emma Watson; rich, pretty and successful. Other women would see this as 'making it' and so with the help of the anchor text used, she helps create buyers for the company Elle. The font used on the magazine stand out and Elle stand out the main words to get the reader knowing what the magazine is going to be about. The skyline used influences the reader by simply using the word 'Free.' It has been made red and made bold to stand out from the rest of the text. This catches the reader’s attention immediately.