- Self - Grouped by aspirations
- Gender - Associated motives by gender
- Age Group - Stereotypically having different priorities, needs and aims in life
- Family - Place in family; parent or child?
- Class - Social classes need different things
- Nation - The country a group comes from and its style
- Ethnicity - The ethnic grouping of your audience may play a role in choosing actors or images
Fiske identifies the audience in a different perspective compared to Hartley:
- Education - The level of education could differentiate and affect the audience
- Religion - Plays a key role, is it aimed at a specific belief? Are the people taking in their belief when reading the text?
- Political ideology - Different groups have different priorities. Will this affect their decision?
- Region - Places can be more powerful than others. Fashion for example differs in London compared to Yorkshire.
- Urban versus Rural - Town versus Country - They have different ways of living and beliefs
Fiske identifies a more deeper research into targeted audience. Small details from the way the audience live can completely change the way they think and interpret a text.
Homeland's Targeted Audience:
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Good Work, how does this apply to Homeland? Try to figure this out by analysing the text:
ReplyDeleteThe narrative is set (mostly) in the city - it is an urban story, suggesting that it might be more appealing to urban audiences. Cities are more densely populated, so it seems sensible to assume that producers will target urban markets.
Homeland introduces narrative themes regarding religious persuasion - Brody's story centred on his conversion to Islam, but his 'switch' is dealt with in fairly negative ways - he becomes less trustworth once we find out he is a Muslim. He is quite deliberately positioned this way. This would suggest that the target audience is primarily Christian or secular, and that their prejudices are likely to be challenged.