Tuesday, 6 March 2012

Elle

The magazine "Elle" jumps out to the reader inciting them to find out more. The font, texture and presentation used all help to do this.

The masthead is highlighted in red and in a big bold letters. This then makes the reader know the creator of the magazine and the company. The anchor text shows the reader a fact of the money earned by Emma Watson showing a subliminal message of the reader asking themselves "how she's done it at 19?" The text then follows with an open question increasing the reader's want to find out more. On the opposite side, 'new' in "the new trends" has be enhanced to stand out. This can relate to Watson suggesting she's unique different and stands out from the rest. The targeted audience is focused on women aged 16-28. Working class; (middle) and white. Emma has been airbrushed to reflect a better image to the audience. Her body position is expressive and suggests individuality. This catches the eyes of the audience making sure it’s the first thing they see of the magazine. The connotations of Emma Watson; rich, pretty and successful. Other women would see this as 'making it' and so with the help of the anchor text used, she helps create buyers for the company Elle. The font used on the magazine stand out and Elle stand out the main words to get the reader knowing what the magazine is going to be about. The skyline used influences the reader by simply using the word 'Free.' It has been made red and made bold to stand out from the rest of the text. This catches the reader’s attention immediately.

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